I’ve updated my posts above to include the new reference images and correct text.
So the next thing is to be able to uniquely identify every separate frame in the sequence.
Although “GHOSTBUSTERS” and “CALL JL5-2020” are repeated every loop, I want to give each instance a different identifier so we can keep track easier.
Here’s my spreadsheet so far:

NOTES
- Frames A + F have the same text, as do frames E + L
- I thought about the “shimmer” being represented as its own frame, but it seems like it’s actually just part of frame F (GHOSTBUSTERS)
Movie Analysis
During the first nighttime shot of the ECTO sign in the film (00:37:06, right after “certified check, cash, or money order!”), we see frame A (GHOSTBUSTERS), then frame B (FOR HIRE). We know it’s frame A and not F because we see it transition to frame B.
There’s a cut and we see frame G (WE’RE BACK).
Later in the montage (00:38:10, daytime) we see frame C (WE’RE READY) on one side as it turns the corner, then frame D (TO BELIEVE YOU) on the other side.
As the ECTO arrives at the museum (00:49:44) we can just make out that it says “CALL JL5-2020” (either frame E or L), then transitions to “GHOSTBUSTERS” in red (either frame A or E). The transition is fast, the first frame slides down and the second frame slides up. We never see either frame flashing or animating. This isn’t enough to determine which frames they are in the sequence (YET).
Later as the ECTO speeds to the museum at night (01:22:59) the sign says “GHOSTBUSTERS” in green, which rapidly flashes back and forth to red. We then see it start to transition to frame B (FOR HIRE…). This means frame A (GHOSTBUSTERS) must be the red/green flashing text. As it drives through the crowd (01:23:10) it still says “FOR HIRE…” (frame B). In the wide shot, we see it transition to frame C (WE’RE READY).
As it turns the corner (01:23:17) it shows frame K (US!) and then transitions to frame L (CALL JL5-2020). This slides down, then back up again into red GHOSTBUSTERS text, so we can be confident that this has looped back to frame A. Which confirms that the daytime museum arrival (00:49:44) was actually frame L followed by frame A after all.
When Venkman gets out of the passenger seat and closes the door (01:23:28) it says “CALL JL5-2020”, then we have a red wipe to “GHOSTBUSTERS” in green, which then starts to shimmer. So this seems to be frame E, then frame F.
The next shot (01:23:36, “I hate jello”) is mostly obscured so I can’t be confident of what’s being shown here.
As the four Ghostbusters approach the slime (01:24:46) it shows frame D (TO BELIEVE YOU) and then wipes down to frame E (CALL JL5-2020). We then start to see it transition with a red wipe to frame F (GHOSTBUSTERS) but only for a fraction of a second. At 01:24:54 (“pull 'em”) it shows frame J (CALL?) followed by frame K (US!). I don’t think there’s any more footage in the film, except obscured/blurry shots.
Getty Video Analysis
This 42 second video is made up of two separate shots (14 seconds + 28 seconds) stitched together.
We start with frame F (GHOSTBUSTERS) wiping from green to red, then a solid red transition to frame G (WE’RE BACK).
Interestingly it doesn’t show “WE’RE BACK”, it shows “WE’RE” in red, followed by a solid flash of green, then “WE’RE BACK” before it starts flipping each word back and forth between red and green.
We then get 5 vertical lines spread across the sign, each one wipes across before being replaced by a green box. This loops multiple times before we get frame H (WHO YA), then frame I (GONNA), then frame J (CALL?).
This frame slides upwards, before **frame K (US!) **appears. The video cuts when the green arrows start to blink.
In the second shot we’re looking from the front of the car so it’s hard to see the sign, except that it’s blurry green transitioning to blurry red (definitely frame A (GHOSTBUSTERS)). The text seems to slide up and down multiple times while swapping colors, possibly even flipping upside down (as per that GIF from the deleted scene in my post above).
We then clearly see the shimmer animation for a few seconds, before it shows “GHOSTBUSTERS” again in green. This rapidly swaps back and forth from green to red about 16 times before showing a solid green frame, which wipes to frame B (FOR HIRE…). We see a solid green wipe, then frame C (WE’RE READY), frame D (TO BELIEVE YOU), and then finally frame E (CALL JL5-2020) slides in from the top. It transitions out with a red wipe into frame F (GHOSTBUSTERS). Then the video ends.
With all of this information I’ve been able to make a lot of progress on my spreadsheet, I’ve only got a few empty cells to fill in. But I need to do another pass over everything because some of these were early assumptions that I think may be incorrect now:

Sidenote: It’s nice to finally understand what the heck is going on in this promo photo! (It’s mid-way through the frame A animation :lol:)
